Products related to Brands:
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Hitmakers : How Brands Influence Culture
Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy.In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally. A cultural hit is an idea, content, or entertainment that a large number of consumers pay attention to, share and talk about.Once cultural hits become market hits, by lifting brand popularity or driving product sales, they have a strong financial return for a company.Brands are motivated to start producing as many cultural hits as possible, and these new formats replace traditional brand marketing strategies. In the book, Ana Andjelic clearly articulates the complexity of this modern brand building, and provides a set of practical examples and tools that can be used by brand strategists to produce a cultural hit.
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Brands, Political Brands, and Donald Trump
A brand name helps people know what to buy, who to trust, who to hire-and even guides voters on Election Day.Donald J. Trump is hardly the first brand name to enter politics. But he is the only one to go from commercial product to President of the United States.In a series of pieces originally contributed to Forbes magazine, Jess Collen examines the striking similarity between political brands and product brands. From Trump's current blend of commercial and political branding to how names like Kennedy and Bush became the most famous political brand names in our history, Collen illustrates how political brands can only be really understood in the universe of commercial product brands and trademarks.Brand names are just about the most efficient means of communication humans ever have developed. A single word or name can encapsulate years or decades of history in a way that even a thousand words could not begin to capture. With clarity and insight, this collection explains this unique form of communication to help readers better understand the impact of brand names in politics and in business, and what these brands mean to them, and the country as a whole.
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Culture-Led Brands : Drive Growth, Build Resilience and Cultivate Resonance
In a world of relentless change and pervasive uncertainty, brands can only thrive if they become adept at reading and responding to cultural currents and signals.Today, cultural fluency is not just a marketing advantage but a foundational element of successful contemporary business strategy. Brands no longer operate in a vacuum; instead they are active participants in a global dialogue that touches on everything from social justice to technological privacy concerns.This book equips leaders with the tools to navigate this rapidly evolving business landscape, embracing uncertainty and harnessing cultural relevance to drive growth.Covering everything from political sensitivity and digital transformations all the way to diversity and inclusion, environmental consciousness and how to capture the power of cultural voices, this book enables you to build a culture-led growth strategy and create a resilient brand. With real-world examples from brands like Oatly, Spotify, Louis Vuitton and Crocs, this book provides a practical framework for embedding cultural relevance throughout your entire brand.It encourages leaders to rethink not just their external messaging, but their internal values and operations to create a culture-led branding and business strategy that is adaptive, authentic and accountable.
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Living Brands
Living Brands is a new look at brands and branding from the mind of a brand consultant and graduate lecturer Chris Farmer.It is a common-sense examination of why we endow brands with human qualities, learn to love them and give them life.With insights and information for both the professional and amateur reader, this is a book that willl make you think about brands a little differently.
Price: 13.99 £ | Shipping*: 3.99 £
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Which brands are good saddle brands?
Some popular and well-regarded saddle brands include Brooks England, Fizik, WTB, Specialized, and Selle Italia. These brands are known for their high-quality materials, ergonomic designs, and comfortable saddles that cater to a variety of riding styles and preferences. It's important to try out different brands and models to find the best saddle that fits your individual needs and provides the most comfort for your riding experience.
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Which brands are good vegetarian brands?
Some good vegetarian brands include MorningStar Farms, Gardein, Amy's Kitchen, and Beyond Meat. These brands offer a variety of plant-based products such as veggie burgers, meatless crumbles, and plant-based sausages. They are known for their high-quality ingredients and delicious flavors, making them popular choices for vegetarians and those looking to incorporate more plant-based options into their diet.
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Which bicycle brands are quality brands?
Some quality bicycle brands include Trek, Specialized, Cannondale, Giant, and Santa Cruz. These brands are known for their high-quality materials, innovative designs, and excellent performance. They have a reputation for producing durable and reliable bicycles that cater to a wide range of cycling disciplines. Ultimately, the best brand for you will depend on your specific needs and preferences as a cyclist.
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Are brands necessary?
Brands are important for consumers as they help differentiate products and services in a crowded marketplace. They provide a sense of trust and familiarity, allowing consumers to make informed decisions based on their previous experiences with a brand. Brands also help companies build a loyal customer base and create a strong identity in the market. Overall, brands play a crucial role in shaping consumer preferences and influencing purchasing behavior.
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Sport Brands
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture.This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society).In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books.As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological ‘label brands’ associated with sport.Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them.It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing.As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.
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Brands and Branding : Strategy to Build and Nurture Brands
This volume examines the importance of strategic brand imaging and brand management.It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy.The book presents a practical perspective on building brands through social media and using artificial intelligence technologies.Readers will get a clear introductory understanding about the role of consumer behavior, the research methods that every brand manager must be familiar with, brand architecture, portfolio, brand equity, and valuation. Branding requires vision to foresee, logic to understand the market, and the art of understanding consumers.This book is a guide for readers and professionals who are interested in all aspects of branding and brand building.It will also be useful for scholars and students of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations, and for marketing professionals.It will help them understand fundamentals and practical application of brand management.
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Big Brands Are Watching You : Marketing Social Justice and Digital Culture
How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism?Big Brands Are Watching You? investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace.Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.
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Brands and Branding
A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate.It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business!It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points.It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.
Price: 31.99 £ | Shipping*: 0.00 £
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'Yum Brands subsidiary'
Yum Brands subsidiary is a company that is owned and operated by Yum Brands, a multinational fast-food corporation. These subsidiaries are typically individual restaurant chains or brands that fall under the Yum Brands umbrella. Yum Brands subsidiaries include well-known chains such as KFC, Pizza Hut, and Taco Bell. Each subsidiary operates independently but benefits from the resources and support of the larger parent company.
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'Brands or Trends?'
While both brands and trends play a significant role in the consumer market, brands tend to have more longevity and loyalty. Brands establish a reputation and trust with consumers over time, leading to repeat purchases and brand loyalty. Trends, on the other hand, are more short-lived and can quickly come and go. While trends can attract attention and drive sales in the short term, brands provide a sense of consistency and reliability that can lead to long-term success. Ultimately, a strong brand that can adapt to current trends while staying true to its core values is likely to be more successful in the long run.
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Yum Brands subsidiary
Yum Brands subsidiary refers to a company that is owned and operated by Yum Brands, a multinational corporation that specializes in operating fast-food restaurant chains. Yum Brands owns popular brands such as KFC, Pizza Hut, and Taco Bell. These subsidiaries operate under the umbrella of Yum Brands, benefiting from the company's resources, expertise, and global reach. Yum Brands subsidiaries are able to leverage the parent company's brand recognition and market presence to expand their operations and reach a wider customer base.
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How can one forget culture and heritage?
One can forget culture and heritage by not actively engaging with it, by being disconnected from one's roots and community, and by prioritizing other aspects of life over preserving and celebrating one's cultural identity. This can happen through assimilation into a different culture, lack of exposure to one's own cultural traditions and practices, and a lack of interest in learning about one's heritage. Additionally, societal pressures and discrimination can also contribute to the erasure of one's culture and heritage.
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